Excel Database Tutorial
If you keep in touch with your customers your business WILL be more profitable.
Keeping regular contact with past clients is probably the most disregarded aspect of marketing for most businesses.
This could well be the reason most businesses close down within the first year. It is not to be neglected.
Are YOU currently collecting your clients details and compiling a database? If not, then why not?
An up-to-date database of paying customers is a very valuable asset to ANY business.
If you have a list of buyers in your possession you have an invaluable asset as you have the ability to proactively generate sales.
You can generate sales at little to no-cost with if you have a database.
To get started you can either purchase a specialty database or if you don’t want to fork out the money, start with Microsoft Excel.
Creating your own excel database is free (if you have Microsoft Office).
It’s important to set up your excel database the right way. This will avoid any problems down the road.
This website tells you step-by-step how to set up your excel database correctly right from the get go;
Once you have your customers on a database the most important task from here is to keep in contact with them.
The post or email is the most efficient way to do this.
Just imagine if you were receiving over a twelve month period from your local cafe a newsletter every three months, together with a birthday card including a gift voucher, as well as regular prize draws and discount vouchers.
Where would you go when you next had to take your family out for lunch?
You guessed it. 99% of the time you’d go to the restaurant that kept in good contact with you.
This is the exact reason why wise business people keep a database.
Exceed your customers expectations and you will be remembered forever!
The best method to quickly establish a database is to conduct a raffle with an attractive first prize.
Make the prize really good or else your opt-in rate won’t be good.
All you need is to roll out a different promotion each month. It’s that easy.
About The Author:This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ.
He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at:
Filed under: General Interest
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