You work hard on your website, you build awesome content, you spend a lot of time building backlinks to your site and you finally get your site to the first page of Google’s search results. You are happy that your hard work has been rewarded. You then go overseas on holiday, you find a hotel computer while the rest of the family are busy and quickly check your sites ranking in Google and it is nowhere to be found! You panic, what has happened? You worry about it, you can’t relax while on holiday, you find a way to check every day (sometimes twice a day). You can’t relax on your holiday. You get back from your holiday, ready to post in all sorts of search engine forums to find out what happened. You check your site again and it is back on page one. What a relief!

I do not know how often this happens, but it normal. Google geotargets it search results. The search results will vary from country to country and even from city to city within a country. Google is there to serve the interests of the searcher and not the webmaster. To better deliver better search results, they geotarget them and try to deliver more local websites that they think will give the searcher a better experience and better search results.

The problem for the webmaster is where does there site actually rank when that ranking will vary from place to place. There are plugins for the Firefox browser that can let you see where sites rank in different geographic regions. Get the plugin and enjoy your holiday.

Ezinemas

Filed under: General Interest

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